Wednesday, September 12, 2012

Advert or Micro Film? [Roast Pork Sliced From A Rusty Cleaver] (飲水思源)

Either way, I like them.

Eddie Peng and Guei Lun-Mei are seen in a series of adverts/micro films with an eclectic mix of music by Grace Chang, Booker T and the MGs and Leslie Cheung. The four stories (made in 2011) are based on the themes of "Sweet", "Sour", "Spicy", and "Bitter", a follow up to the 2010 'Bittersweet" advert (seen first in the compilations), also co-starring Eddie and Lun-Mei.

The product, it turns out, is a chewing gum with the brand name 'Yida' made by Wrigley. I thought it was an antacid or some sort of digestive aid when I first watched the unsubbed version. (Source)

Compilation video (unsubbed)

Director's compilation - subbed

Yida, of course, has its own weibo, with new videos. They're a new series, "Bittersweet II", just recently released in August, I believe. It co-stars the original pair plus the addition of Andrew Lin.

The director of the 2010/2011 videos (not sure if he did the new series) is David Tsui/Tsui Pui-Hon (徐佩侃). Check out some of his other, older adverts with Anita Mui and Chow Yun-Fat (and Jacklyn Wu Chien-Lien/Ng Sin-Lin; you might have seen these classics before). And then, a modern update follows. Very sweet!

Chow Yun-Fat and Jacklyn Wu

Director's cut

The second video in the trilogy, shot in Furano, Hokkaido Japan and Shaw Brothers' Studio Backlot in Hong Kong.

Modern update


duriandave said...

Wow... pretty cool! Will check out the others. Thanks!

Walter said...

I like those ads too - I thought Guei Lun-Mei did a good job in the recent "Flying Swords of Dragon Gate " too.