A launch ceremony in Shanxi, attended by Chen Kaige, Fan Bingbing, Wang Xueqi, Ge You, Zhang Fengyi and others, turned into chaos when a media platform collapsed. A surging crowd of five to six thousand knocked over the platform where media reporters and their equipment were recording the ceremony. At least ten people were taken to the hospital including four reporters. After the accident occured, the ceremony continued on. Later, after the press conference, the director and actors visited the injured at the hospital.